Google reports more accurate country restricted searches.

As we are mostly aware Google likes an algorithm change or several each day to keep us all on our toes. The latest changes will be of interest to Global and national marketeers.

The accuracy of the algorithm to date for country search specifics on a web page determined on a lose formula whereas the latest release will tighten the criteria and therefore give a more consistent search result in where the web documents are originating from allowing browsers to see more specific pages.

We pick up on this as part of a consistent keyword strategy. It highlights the need to constantly review your keyword strategy where Google is concerned and now perhaps there are opportunities for those willing to invest in this (over their competition). Google is and always has been logical and so if your strategy follows logic you will likely succeed with this. We can advise further, just get in touch www.sharper.co.uk

On another point, Google continue to employ the brightest recruits globally, one of whom we know so its not just about PR... and so if you were looking at business planning in most areas over the next 10 years, development to align with Google culture will do you no harm!