newsblog

As Google moves more to personalised search results, many businesses and even some SEO firms are giving misleading analysis to marketeers for their positions for keywords in google rankings. You will be noticing how keyword use in google makes ads appear according to google use, so if you constantly look at your own site for instance, google will read that into your search results and may give you a better picture off your keyword anlysis research. The negative being you may think you appear higher in rankings for certain keywords than is reality for regular browsers, or should we say the ones that count.

Analysis should be conducted with personalised search turned off (via web history) and with the user not logged into any Google account. Very important so as to get true ‘non-personalised’ result otherwise the results and rankings may look better or worse than it looks to new prospects/visitors.

As part of our SEO programmes our clients will benefit from our ongoing research which breaks down the personalised search era which we are entering. The long term goal for Google is in acute personalisation for all users according to their requirement and trends. This again strikes us as the biggest move yet to dominate the advertising landscape for many years to come.