newsblog

In the press today and after some sticky months with the deepening euro crisis, Facebook stunned the financial world today with a confirmation that it plans to list for $100 billon dollars making it one of the worlds most valuable companies. Facebook turnover is currently $4 billion dollars however that is set to grow at 35% per year from increasing advertising revenues and so Google will be ever watchful over its own dominance in on-line ad revenue take. Aside from its non search based roots which Google wins hands down, Facebook has two distinct advantages over Google...

Firstly it is a social media site and highly established whereas Google's +1 platform launches at a time when many Facbook members are content with their existing platform and new features introduced this year. Secondly Facebook has a greater interactive stream and so ad campaigns can integrate far easier with Facebook than it can Google. As purchasing patterns change and modernise it will be interesting to see how these two firms grow ad revenues and maintain their grip. We are constantly on the look out for the next Google and in what form it will take. The mobile is being contained somewhat by existing search and social media structures. User numbers and scale are listed as the most important development aspect for both of these firms early in their lives and so if there is to be a new giant forming, possibly Twitter and to a lesser extent wordpress are the firms that could evolve and of course Linked-in have made considerable moves to develop the social business platform and may have more value to gain from users who rely on their introductory power.

Apple and its ap based programmes and excellent hand held devices working with itunes still dominate the hardware space and could possibly dictate which of these two major powers will win the social media ad revenue war...