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CASE STUDIES:

HBC Global Engineering Solutions

Largest UK trade moulder subcontractor

FULL AGENCY SERVICE

  • The company MBO'd from parent in 2004 and needed to quickly establish a marketing plan and a sales force
  • We pitched and won contract focusing on new business plan with growth and a 20 target client sales drive from 2005 to 2009
  • Establishing client characteristics and company positioning real factors
  • Our role included consulting to build a direct sales force and telemarketing We project managed the lead generation aspects using Goldmine
  • We identified with HBC a hit list of some 2000 UK manufacturing firms
  • We reworked a new marketing plan, brand, marketing collateral, website and supportive literature